Maker Profile: Bramble Lee Pryde of WOLF + SADIE and le lou ula
Meet the Maker is an ongoing series that showcases up-and-coming designers, artists and creatives. Meet jeweller, potter and doer of all things Bramble Lee Pryde of both WOLF + SADIE and le lou ula.
Who are you and what do you design?
My name is Bramble Lee Pryde and I work under the monikers WOLF + SADIE – a raw and minimal hand forged jewellery line and le lou la – a functional ceramic vessel and home ware collection.
Tell us a bit about how you got you to where you are today.
A healthy combo of life experience, education, career/background… I definitely took the long way around. I found my way to metalsmithing while traveling abroad after completing my post-secondary education in Fine Arts at UBCO, and Design + Formation at Langara College. While traveling through South Asia, I discovered the vital role of adornment in the stories people tell about their culture. This led me to returning to Australia, where I specialized further by earning my diploma in Metalsmithing from TAFE, Perth.
After returning to Canada, I spent a decade working in executive; training roles within a top cosmetic and fashion brand, where I honed my business acumen which would prove to be one of the most integral parts of running my own company. In 2012, I was becoming more and more disenfranchised with the corporate structure and the idea of over consumption and fast fashion, so I returned to my roots by applying my skillset to my own venture, WOLF + SADIE.
Since then it has been a one woman show (with the support of an incredibly talented husband/graphic designer, and most recently my first team member, a Communications Manager). We rely heavily on social media, networking with stylists and collaboration with diverse industries to get reach and coverage. Through these efforts we have amassed a devoted following, and collaborated with, a diverse scope of photographers, musicians and visual artists globally.
If you could choose one word to describe your collection what would it be.
To me praxis is all about action with purpose, and that resonates as I strive for every piece to be made with intention. For me, the process is the most attractive and dynamic part of design; to reduce a shape to the core, the most minimal form needed to still be as impactful as possible.
Hmmmmm… you know I wish I could exist in routine, like I would love to be able to have a ritual that I could stick to every morning, but as a solopreneur every day is so different. One thing I do every night is write myself an email of what I need to remember for the following day, knowing that the first thing I do when I wake up is grab my phone and look at my messages. So when I’m still waking up, drinking my tea and organizing my brain all the priority info is ready for me. It’s the closest thing I have to an assistant.
Where do you find your inspiration?
I dip into other mediums like pottery, painting printmaking. Pottery started as a way to get my hands into something that had zero to do with jewelry, and ended up turning into an actual collection of vessels. I love being able to bounce back and forth between Wolf + Sadie and Le Lou Ula because both inspire each other whether it’s a glaze on a bowl mimicking a finish I’d like to see on silver, or exploring different accoutrements like spoons in different mediums such as porcelain or copper.
I recently moved into my own studio/showroom in an artist facility, Ellis Art Studios where there are 12 other resident artists. It has been a constant stream of inspiration, working among artists with diverse practices and backstories. I’ve gone back to painting and have started traditional block printing in my down time. Both have already influenced motifs in my pottery and my branding.
Tell us about maintaining a balance. Do you?
When you live and breathe your business and love it so much, you think it’s ok to work crazy hours because you’re doing what you love and feel so fortunate; you want it to succeed so badly and passion and ideas don’t have a schedule…the burn out creeps up quickly! I read something in an article few months ago called Stop the Glorification of Busy, and that put a lot of things in perspective. It talked about redefining what success looks like and how to run effectively by taking care of yourself (novel concept, right?)
So I’m learning to be less rigid with having to get everythingdonethisverysecond. I try to unplug at 7pm every night and actually schedule self-care time, and remind myself that I deserve that time. Whether it’s a homemade face mask and a bath, or a monthly nail appointment, it has helped me take time for myself so that in turn I can be a better person for my business.
Is there a designer or brand with whom you’d love to collaborate?
I’ve been super fortunate to take part in some amazing collaborations in the past couple of years. After meeting Chrystal at Refresh last Spring, I actually just collaborated with Harlow Skin Co. making pieces that complemented their products. I recently worked with an amazing team of babes in LA on our latest jewellery collection.
In the New Year we are starting some diverse collaborations. One with a nail artist, creating nail art castings. I’m super excited to see how the crossover works. Another collab in the making is with Nature’s My Friend. Working in our respective mediums, we are creating a gallery show with yet to be released theme. I think my dream collaboration would be creating a series of jewellery for Alison Mosshart to wear on tour.
What advice would you give someone who is looking to launch their own business?
Trust yourself and focus on your own biz. Trust yourself because sometimes all you will have is your instinct; that gut feeling. If you can tap into that you will stay on course but also take the necessary risks. Focus on your own biz because with social media and always being dialed in, it is waaaaaay too easy to focus on what others are doing and comparing yourself to them. It’s good to know who your peers are, but don’t let what other are doing cause you to doubt your vision.
What’s next for you?
I can’t wait for what’s coming up with Wolf + Sadie! We are diversifying further with several tiers of collections in jewelry including a unisex/ men’s collection, and expand our ceramics into a fuller homeware collection. Super excited to announce that Wolf + Sadie will be seen on How to Get Away with Murder this season too!