ARTIST INTERVIEW: SARAH COUTURE
Who are you and what do you design?
My name is Sarah Couture I was born and raised in a small town. I moved to the city to pursue my dreams, designing and making clothing. After graduating from fashion design school, I worked for multiple design houses learning every aspect of the fashion industry. I took a small break from work to raise my two daughters, only to miss what I loved doing best, designing. That was when I launched my own fashion house under House of Couture Designs, creating a womenswear label called Couture Therapy. Couture Therapy is a sophisticated, versatile and sustainable label, ethically made in Vancouver.
Tell us about your journey as an artist.
My plan wasn’t to be a designer. I actually went to university to become a physiologist. Deep down inside I loved to design, and so I followed my passion. I went to fashion school and, upon graduating, I worked for local companies to learn the in and outs of the industry.
If you could choose one word to describe your collection what would it be?
Versatile - I design clothing to be versatile, clothes you can wear everyday, everywhere - last season and after season. Clothing you can both dress up or dress down.
Where do you find your inspiration?
I find inspiration on the streets and in nature. Right now it’s all about timeless classic.
Have you taken any risks to land where you are now?
Being an entrepreneur in itself was taking a big risk, especially since I had started a family with two young girls.
Is there a designer or brand with whom you’d love to collaborate?
I would love to collaborate on the collections with my favourite designers, Alexander McQueen, Viktor & Rolf and Jean Paul Gaultier.
Looking ahead, what do you hope to accomplish.
As the couture therapy label is growing, we are looking ahead to opening our own store with an In-house studio, where we can interact better with our customers. I also want to help other local designers grow their business selling locally designed goods.